Master your mind

Biosensing for human performance


Contact: hello@thinkmindset.com

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Mindset is a biosensing platform for human performance.

Our first product is a brain-sensing headphone that improves your concentration at work. This will allow us to collect the largest labelled EEG database in the world and enable consumer biosensing to scale.



  • $1.7m in presales

  • Partnered with ONKYO

  • Finalized engineering prototype

  • Backed by Real Ventures & SOSV

  • Next36 & HAX alumni


Mindset lets you master your mind.

We’re starting by improving concentration.


The Story



Before Mindset, Jacob spent several years researching the cognitive psychology of learning, and wrote a book on student study habits. What he found was simple: for most people, their limiting factor is their ability to sit down and engage in deep, sustained focus. 

We waste over 20,000 hours during our careers distracted in the workplace. It’s no wonder that 29% of people identify difficulty focusing as their #1 issue at work: attention is the new currency, and we’re more distracted than ever. 

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We believe that with the right mindset, human potential is nearly limitless. However, if you can’t measure it, you can’t improve it. Mindset is a biosensing platform for human performance - we give people the means to measure, improve, and ultimately master their minds.

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Attention is the new currency, 

and we're more distracted than ever.

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Our first product is a brain-sensing headphone that improves your concentration. Embedded EEG sensors measure your level of focus and use music to guide you into a flow state. Research shows that over time this feedback conditions your subconscious to tune out distractions, permanently improving your concentration. 

Mindset lets you master your mind. We're starting by improving concentration. 


Competitive Advantage



Mindset's form factor and application make it possible to overcome the 4 limitations that prevent neurotech from scaling. The unique dataset we produce is a scalable, defensible competitive advantage. 

Simply put: Mindset enables biosensing to scale.

Within 1 month of shipping, Mindset will own the world’s largest labelled EEG database. Leveraging AI, Mindset will measure more neural states, with higher accuracy, through more discrete form factors to any other company. 


US provisional patent - Sept 2016
PCT application - Sept 2017

The current problems in neurotech

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Mindset will be the leader in consumer biosensing


Business Plan


Market entry – B2C hardware

Collect data from users to refine AI models


TAM  -  $23.2B

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Mindset will enable the future of human-computer interaction: products that respond in real-time to a user’s mental state. Our first application is a neuro-adaptive music platform for improving concentration. Later applications will span online education, e-sports and gaming, AR/VR, and mental health. 


Longterm - market expansion

B2B  |  Licensing  |  Data

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Jacob Flood
Founder & CEO

McGill mechanical engineer. Founder of JFlood.ca tutoring startup. Author of book on student productivity. LinkedIn


David Doyon
Founder & Product Lead

McGill mechanical engineer. Specialization in biomedical devices. Experience manufacturing surgical tools. LinkedIn


Warren Robinson
Founder & Software Lead

McGill electrical engineer. Specialization in AI. Experience in neural bioinformatics at Montreal Neurological Institute. LinkedIn



We're building a team of experts to bring Mindset to life. All of us are full-time.

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Sanj Takhar
Marketing Lead

Founder of GrooveTO. Marketing Experience at Microsoft & Cisco. LinkedIn


Xavier Saint Mleux
Data Science Lead

Masters in computer science; undergrad thesis in Bengio’s AI lab. 10 year’s experience in machine learning.

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Christopher Faust
Electronics Lead

35 years experience in electronics. Executive at IEEE computational intelligence society. LinkedIn

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Adrien Martel
Neuroengineering Lead

Neuroscience PhD: EEG for measuring attention and mind wandering. LinkedIn




Jason Sausto  -  President, Onkyo China

Duncan Turner  -  Managing Director, HAX

Jeffery Potvin - CEO, Hardboot

Laurent D. Ziri - Founder, Virtual C-Suite

Dr. Mahnaz Arvaneh - BCI researcher, University of Sheffield

Dr. Tony Passaro - Neuroscientist, US Army Research Institute

Jay Olsen - Researcher, Montreal Neurological Institute




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Market validation

  • $1.7m pre-sales in 2017

Functional prototype

  • 90% accuracy measuring cognitive engagement

  • 78% accuracy detecting mind wandering


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