Master your mind
Biosensing for human performance
Mindset is a biosensing platform for human performance.
Our first product is a brain-sensing headphone that improves your concentration at work. This will allow us to collect the largest labelled EEG database in the world and enable consumer biosensing to scale.
$1.7m in presales
Partnered with ONKYO
Finalized engineering prototype
Backed by Real Ventures & SOSV
Next36 & HAX alumni
We’re starting by improving concentration.
Before Mindset, Jacob spent several years researching the cognitive psychology of learning, and wrote a book on student study habits. What he found was simple: for most people, their limiting factor is their ability to sit down and engage in deep, sustained focus.
We waste over 20,000 hours during our careers distracted in the workplace. It’s no wonder that 29% of people identify difficulty focusing as their #1 issue at work: attention is the new currency, and we’re more distracted than ever.
We believe that with the right mindset, human potential is nearly limitless. However, if you can’t measure it, you can’t improve it. Mindset is a biosensing platform for human performance - we give people the means to measure, improve, and ultimately master their minds.
Our first product is a brain-sensing headphone that improves your concentration. Embedded EEG sensors measure your level of focus and use music to guide you into a flow state. Research shows that over time this feedback conditions your subconscious to tune out distractions, permanently improving your concentration.
Mindset lets you master your mind. We're starting by improving concentration.
Mindset's form factor and application make it possible to overcome the 4 limitations that prevent neurotech from scaling. The unique dataset we produce is a scalable, defensible competitive advantage.
Simply put: Mindset enables biosensing to scale.
Within 1 month of shipping, Mindset will own the world’s largest labelled EEG database. Leveraging AI, Mindset will measure more neural states, with higher accuracy, through more discrete form factors to any other company.
US provisional patent - Sept 2016
PCT application - Sept 2017
Market entry – B2C hardware
Collect data from users to refine AI models
Mindset will enable the future of human-computer interaction: products that respond in real-time to a user’s mental state. Our first application is a neuro-adaptive music platform for improving concentration. Later applications will span online education, e-sports and gaming, AR/VR, and mental health.
Longterm - market expansion
B2B | Licensing | Data
Founder & CEO
McGill mechanical engineer. Founder of JFlood.ca tutoring startup. Author of book on student productivity. LinkedIn
Founder & Product Lead
McGill mechanical engineer. Specialization in biomedical devices. Experience manufacturing surgical tools. LinkedIn
We're building a team of experts to bring Mindset to life. All of us are full-time.
Xavier Saint Mleux
Data Science Lead
Masters in computer science; undergrad thesis in Bengio’s AI lab. 10 year’s experience in machine learning.
Jason Sausto - President, Onkyo China
Duncan Turner - Managing Director, HAX
Jeffery Potvin - CEO, Hardboot
Laurent D. Ziri - Founder, Virtual C-Suite
Dr. Mahnaz Arvaneh - BCI researcher, University of Sheffield
Dr. Tony Passaro - Neuroscientist, US Army Research Institute
Jay Olsen - Researcher, Montreal Neurological Institute
$1.7m pre-sales in 2017
90% accuracy measuring cognitive engagement
78% accuracy detecting mind wandering