Backer update

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Mindset Update - FAQs

This update will be answering some of the questions you’ve been posting in the comments recently!

Jacob Flood, October 5, 2018

Hey backers, 

We’ve been busy over the last few weeks getting our electronics tested for the next iteration. We’ll be posting a more detailed update about that in a couple weeks.

In this update, I want to address some of the points that have been raised in the comments recently – to put some concerns to rest, and to provide some transparency into our decision-making.

Q1: why haven’t you responded to my email/comment/message?

I want to apologize for the fact that I haven't been able to reply to all comments and emails. I realized recently that I was spending a large portion of my week responding to hundreds of messages, and that this was hurting my ability to focus on moving the product forward. In an attempt to be more productive, since last update I experimented with limiting my email and message response time to a few hours each week.

From your comments, it’s clear that this isn’t ideal. To alleviate this, I propose another experiment: over the next few weeks I’m going to commit to a more consistent response schedule, as follows.

  • Answering all outstanding comments, messages, and emails on Monday

  • Hosting an AMA on Facebook each Friday at 4pm EST, where you can ask any questions in real time 

This way, we’ll be able to answer any of your concerns, without taking too much time away from working on the product. 

Q2: Why aren’t you offering refunds?

I want to be transparent, and clarify why we are not offering refunds. When we launched this campaign, Mindset took on the responsibility of delivering these products to you, our backers. That meant ensuring that the money we raised was spent appropriately so that we don't run out prior to shipping - part needed to be allocated to development (tooling, and keeping the lights on), and part to production (materials and assembly). 

Right now, we have just enough money to produce and ship the preordered units. We don't, however, have enough money to refund the full amount pledged. As a result, any refunds we issue would be putting our ability to deliver all of the outstanding units to our backers at risk. We take our responsibility to you very seriously and are working tirelessly to complete our intent.

I understand the frustration that many of you feel – bringing this technology to life has been more difficult than any of us, or our advisors anticipated. If there were anything we could have done to avoid these delays, we would have done so. Our commitment remains to delivering a high-quality product to all of our backers. In order to ensure this happens, we cannot risk offering refunds.

Q3: What’s happened? Is this a scam?

Given the delays, it’s not surprising that you’re wondering what’s happened with the money you spent. Our regular updates give progress on what we’re doing month to month - this time, I want to shed some light on why we’re doing this.

We launched our Kickstarter with the goal of creating the perfect work headphones – a comfortable, noise cancelling device that helps train your brain to better focus. Our mission, however, extends beyond simply headphones.  

The reality is that our brains didn’t evolve to live in today’s society. We live in a world where billions of dollars are spent each year trying to steal your attention, to the point that 29% of people now identify problems concentrating as their #1 issue at work. The statistics are astounding – 1 out of 7 students are currently on prescription stimulants, and amphetamine use is at an all-time high. Attention is the new currency, and we’re more distracted than ever.

Meanwhile, rates of mental disorders are also increasing. Rates of cognitive decline and Alzheimer’s increase at nearly 5% per year. Instances of PTSD and of treatment-resistant depression continue to soar. Addiction issues pervasively affect nearly everyone in some way. All of this exists because we simply don’t understand the brain well enough to prevent or treat it. If you can’t measure it, you can’t improve it. 

In its simplest form, Mindset is a headphone for improving your concentration. What we’re building, however, is far greater: Mindset is a biosensing platform for human performance. We want to create a tool that lets you master your mind – a device that researchers, developers, clinicians, and individuals, can use to better understand and train their brain. 

Deep down, we all want to be successful – to do great work, meet great people, and live a great life. Often, however, adversity gets in the way. From difficulty concentrating, to anxiety, to cognitive decline, factors outside our control prevent us from achieving our dreams. It’s not fair. The world is not a meritocracy, and living up to your full potential can seem impossible. 

With Mindset we want to change that.

We have countless more challenges ahead, starting with shipping our preorders. We’re working day and night to make sure the final product is incredible.  

We’re grateful for your support, without which Mindset would never have been possible. We can’t wait to get you your headphones, so you can begin your journey of discovering mind. 

For now, lots of love,

- The Mindset Team


Jacob F31 Comments